Wix Website Dual-Service
Having a well-designed and optimised Wix website is essential for showcasing your talents and attracting clients. At Wix Website Wizards, we specialise in providing comprehensive Wix website support and SEO help to support businesses maximise their online potential. Recently, we had the pleasure of working with MK Marra King, a talented makeup artist and photographer based in Birmingham. This case study explores how our expert design and SEO strategies significantly improved their online presence and client engagement.
Project Overview
Client: MK Marra King
Industry: Makeup Artistry and Photography
Location: Birmingham, UK
Services Provided: Wix Website Support, Web Design, SEO Implementation, Blog Post Optimisation
Website: MK Marra King
Objectives
Marra King approached Wix Website Wizards with the following objectives:
Develop a New Website: Create a visually stunning and user-friendly website showcasing both makeup and photography services.
Implement SEO Strategies: Increase online visibility through comprehensive SEO practices.
Optimise Blog Posts: Create SEO-friendly blog content to attract targeted traffic.
Website Development and Design
Creating a Dual-Service Website
Wix website Wizards designed and developed a new website for MK Marra King, structured to effectively highlight their dual services in makeup artistry and photography. The site was divided into two main sections:
Makeup Services: Detailed pages showcasing bridal makeup, packages, galleries, event makeup, and custom makeup looks.
Photography Services: Portfolios for Bridal Photography, events, and fashion photography.
Design Elements
Visual Appeal: We used a clean and modern design to create MK Marra King's brand identity, incorporating high-quality images and an elegant colour scheme.
User Experience: The website was designed with intuitive navigation, making it easy for visitors to explore both the makeup and photography sections.
Responsive Design: Ensuring the site looks great and functions well on all devices, from desktops to smartphones.
SEO Strategy and Implementation
Keyword Optimisation
We conducted thorough keyword research to identify relevant and high-traffic keywords for both makeup and photography services. Key phrases included:
Makeup Artist Birmingham
Photographer Birmingham
Bridal Makeup Services Birmingham
Affordable Portrait Photography Birmingham
Content Improvement
We created engaging and informative content tailored to both search engines and customers. This included service descriptions, portfolio showcases, and blog posts that addressed the needs and interests of MK Marra King’s target audience.
Meta Tags and Descriptions
We optimised all meta titles, descriptions, and headers to improve the site's click-through rates (CTR). This involved crafting compelling meta descriptions and strategically placing keywords to ensure better visibility on SERPs.
Image Optimisation
We ensured all images on the MK Marra King website had appropriate alt text and were compressed for faster loading times. This not only improved the site's SEO but also enhanced the overall user experience.
Wix Blog Post Optimisation
Creating SEO-Friendly Content
We developed a series of blog posts optimised for SEO, focusing on topics relevant to MK Marra King’s services. These included:
Makeup Tips for Brides: Providing valuable advice for brides-to-be on choosing their wedding makeup.
Photography Tips for Beginners: Offering insights into capturing the perfect moment at weddings.
Event Makeup Trends: Highlighting the latest trends in event makeup.
Each blog post was crafted with targeted keywords and included internal links to service pages, enhancing the overall SEO strategy.
Results
The implementation of our web design and SEO strategies led to significant results for MK Marra King:
Increased Online Visibility: The site saw higher rankings for key search terms, resulting in increased organic traffic.
Improved Client Engagement: Enhanced site structure and content led to better user engagement and higher conversion rates.
Optimised User Experience: The dual-service website design provided a seamless experience for visitors exploring both makeup and photography services.
Client Testimonial
"Paul at Wix Website Wizards was amazing! Their communication throughout the project was excellent and Paul went above and beyond to make sure all our needs were met. We are extremely impressed with the changes made and the SEO implemented by Paul is working really well for our website. We highly recommend Paul and Wix Website Wizards for any design and development projects. They truly exceeded our expectations! - Marra King
Conclusion
MK Marra King’s success story is a prime example of how professional web design and Wix SEO help can transform a business. At Wix Website Wizards, we are committed to helping businesses achieve their online goals. We are certified Wix consultants and SEO experts providing tailored solutions to meet your specific needs.
Are you ready to improve your online presence and boost your business success? Contact Wix Website Wizards for professional web design and Wix Website support. Let us help you achieve the success your business deserves.
For more information on MK Marra King and to see our work in action, visit their website at MK Marra King.
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